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Strategic Analysis

P/B/370. World Class International: performance in various markets

WORDS:
10000
DATE:
2003
PRICE:
109.99 GBP

The paper reports on the World Class International company (WCI) presenting a survey of its markets in Eastern and Western Europe and the UK. The issues of market targeting and segmentation are pointed out for each market, marketing strategies are outlined. The analysis of each market is performed within the framework of the SWOT model, Product Portfolio matrix and Product Life Cycle. The use of public relations, promotion tools, strategic control systems, etc. is described.

 

KEYWORDS: world, class, international, performance, various, markets,

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