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Strategic Analysis

E/B/190. Wal-Mart in Germany

WORDS:
2500
DATE:
2006
PRICE:
29.99 GBP

The paper reports on the performance of Wal-Mart in Germany relating the company's history and reviewing literature on the problems of internationalisation and global expansion. Analysis of Wal-Mart in Germany is conducted using Porter's Five Forces and PEST models. Recommendations are offered about Wal-Mart's future international activities. Wal-Mart Germany, Porter's Five Forces, PEST

 

KEYWORDS: Wal-Mart Germany, Porters Five Forces, PEST,

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