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Strategic Analysis

E/B/188. Marketing in Action: Coca-Cola report

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper reports on The Coca-Cola Company (TCCC) reviewing their background and business mission. Analysis of TCCC is conducted using PEST, SPICC (suppliers, public, intermediary, consumers, competitors), Marketing Mix (6Ps), McKinsey Seven Ss and SWOT models. Marketing strategies of Coca-Cola are discussed.

 

KEYWORDS: Coca-Cola, TCCC, PEST, SWOT, SPICC, Marketing mix, McKinsey Seven S,

 
Other Papers On: Strategic Analysis
Other Papers On: Coca-Cola