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Strategic Analysis

C/T/111. Analysis of Thailand as Tourist Destination

WORDS:
3000
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the current situation in the Thai tourist industry examining the effects of the macroeconomic and operating environment on the country’s tourism. The development of tourism n Thailand is considered from the historical perspective, PEST analysis of Thailand’s macro environment and Porter’s Five Forces analysis of the tourism operating environment is conducted.

 

KEYWORDS: Tourism, Thailand, macro environment, operating environment, tourist destination, PEST, Porter’s Five Forces,

 
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