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Strategic Analysis

C/EI/110. E-business strategies of Amazon

WORDS:
2500
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the e-business strategies employed by Amazon providing information about the company’s background, conducting analysis within the framework of Porter’s Five Forces and SWOT models, and describing Amazon’s e-marketing strategy, web design, B2B strategy and customer service strategy.

 

KEYWORDS: Porter’s Five Forces, SWOT, Amazon, E-business, e-marketing,

 
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