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Strategic Analysis

C/B/325. Black and Decker: strategic analysis of the Power Tools and Accessories business segment (including electric lawn and garden tools).

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper examines the strategic position of Black and Decker, global manufacturer of power tools, hardware and home improvement products, and technology-based fastening systems. The essay focuses on the Power Tools and Accessories business segment of the company, which is the largest contributor to the groups sales and profit. The author identifies the strategy chosen by the business unit, the segments tangible and intangible resources and capabilities and then looks at whether they correspond to the selected strategy. Industry parameters and the performance of Black and Decker relative to these parameters are then analysed. Finally, the paper examines key success factors for the industry and makes a conclusion about whether the company/business unit satisfy these factors to develop successfully.

 

KEYWORDS: black, decker, strategic, power, tools, accessories, business, segment, including, electric, lawn, garden, tools,

 
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