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Strategic Analysis

C/B/2755. Strategic analysis and marketing strategy of IBM

WORDS:
3250
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the external environment of IBM conducting Porter’s Five Forces and PESTEL analysis, and examining their marketing strategy with regard to knowledge management practices, relationship marketing, social media, etc.

 

KEYWORDS: IBM, Porter’s Five Forces, PESTEL, marketing strategy,

 
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