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Strategic Analysis

C/B/2628. Strategic analysis and company performance: Saracen bikes – which direction next?

WORDS:
2100
DATE:
2010
PRICE:
29.99 GBP

The report reviews the UK bicycle market and the position occupied by Saracen Bikes within it. Sales trends and forecasts predict that the demand for bicycles is set to continuously decline in the short term with prices following a similar path. However, although the overall outlook for bicycle manufacturers is not very positive, Saracen Bikes has the attributes that might enable it to be successful even in the adverse market conditions. The paper assesses the major competitive advantages of the business and discusses the strategies that could be recommended to the company in order for it to increase sales and the overall profitability and growth of the business. The report uses various analysis methodologies including STEP, SWOT and Porter’s 5 Forces.

 

KEYWORDS: bicycle manufacture, bicycle retail, strategic analysis, SWOT, TOWS, STEP, Porter’s 5 forces, Five forces, porter, segmentation, positioning, profit, sales,

 
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