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Strategic Analysis

C/B/2441. Techniques of Strategic Marketing and Planning in Theory and Practice

WORDS:
1500
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the importance of strategic marketing and planning in contemporary business environment describing the techniques of strategic marketing, i.e. the Ansoff Growth Matrix and Boston Growth Matrix. The example of Apple’s strategic marketing is discussed.

 

KEYWORDS: Strategic Marketing, strategic planning, Apple, Ansoff growth matrix, Boston growth matrix,

 
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