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Strategic Analysis

C/B/2313. Strategic perspective on success of Hooters restaurant

WORDS:
2100
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the success factors of the US-based restaurant chain Hooters examining their sources of competitive advantage, conducting SWOT analysis of Hooters’ internal environment, identifying the company’s distinctive competences, and performing Porter’s Five Forces analysis of the external environment of the company. Hooters’ future strategies are discussed.

 

KEYWORDS: Hooters, SWOT, Porter’s Five Forces, strategic analysis, success factors,

 
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Other Papers On: Hooters