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Strategic Analysis

C/B/2260. International Expansion of Carrefour to UK

WORDS:
2550
DATE:
2010
PRICE:
29.99 GBP

The paper examines the expansion opportunities for the French food retailer Carrefour considering their entry to the UK. The background of the company and their strategic management is reviewed, PEST and Porter’s Five Forces analysis is conducted to establish Carrefour’s attractiveness for the UK consumers.

 

KEYWORDS: Carrefour, French Food retailing, expansion to UK, PEST, Porter’s Five Forces,

 
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