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Strategic Analysis

C/B/211. An internal and external analysis of two strategic business units in the alternative energy industry: BP Solar and Shell Renewables

WORDS:
6000
DATE:
2005
PRICE:
69.99 GBP

This paper outlines the strategies of BP Solar, part of the BP Group and Shell Renewables, a strategic business unit of the Royal/Dutch Shell Group. These strategic business units operate within the alternative energy industry, which is considered to be the future of the global energy industry, currently oil-dominated. The paper sets out the varying strategies of the two companies, in particular, their approach to achieving a low cost strategy within the marketplace. The paper is in two parts. First, an analysis of the external environment is presented through a PEST and Porters five forces analysis, which is followed by highlighting the key drivers for change and critical success factors within the industry. The second part of the paper analysis the internal environment of the companies, highlighting their resources and capabilities, how they have used these to achieve the critical success factors outlined and finally what circumstances have lead to difficultly in achieving these.

 

KEYWORDS: internal, external, strategic, business, units, alternative, energy, industry, bp, solar, shell, renewables,

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