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Strategic Analysis

C/B/2098. Role of Marketing in Marks & Spencer

WORDS:
3100
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the changes in marketing strategies used by Marks & Spencer (M&S) to adapt to the changing economic environment. The background and business structure of M&S are described, strategic analysis of the company is conducted using the models of PESTEL, Porter’s Five Forces, and SWOT. Recommendations are suggested about the strategies of their market penetration, market development and product development.

 

KEYWORDS: Marks & Spencer, M&S, marketing strategy, PESTEL, SWOT, Porter’s Five Forces,

 
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