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Strategic Analysis

C/B/2076. New product development by Motorola

WORDS:
5100
DATE:
2009
PRICE:
59.99 GBP

The paper reports on a new product development (NPD) by Motorola discussing the current situation at Motorola's handset division and the background for introducing the new product. NPD theory is reviewed considering the profitability of the NPD process, the calculation of resources, Porter's generic strategy, marketing mix features, etc.

 

KEYWORDS: New product development, Motorola, Porter\'s generic strategy, marketing mix,

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