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Strategic Analysis

C/B/1617. Market situation and strategic options for KFC

WORDS:
6100
ADD-ONS:
32 Slides Presentation
DATE:
2009
PRICE:
79.99 GBP

The paper examines the strategic market position of KFC in the UK conducting the company's SWOT, PESTEL and Porter's five forces analysis. The patterns of eating in and takeaway in UK chicken and burger bars are studied, the current trends are identified discussing the recent changes in the chicken and burger market and making predictions about its future developments. Strategic directions for KFC for the next 5 years are suggested using the frameworks of Porter Generic Strategy, BCG and Ansoff matrix. A power point presentation of the report including 32 slides is supplied in a separate file.

 

KEYWORDS: KFC, PEST, SWOT, Porters Five Forces, Porter Generic Strategy, BCG Matrix, Ansoff Growth Matrix,

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