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Strategic Analysis

C/B/1592. Marketing Opportunity Analysis for H&M in Brunei

WORDS:
3800
DATE:
2009
PRICE:
39.99 GBP

The paper looks at the marketing opportunities for H&M in Brunei assessing the external factors that influence the company and the rationale behind the expansion to Brunei. Analysis is conducted using the PESTEL model, marketing information system, Porter's 5 forces model, etc.

 

KEYWORDS: Brunei, H&M, PESTEL, Porters 5 forces analysis, Marketing Information System,

 
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