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Strategic Analysis

C/B/1147. Tourism Analysis: Case Study of Ryanair

WORDS:
3000
DATE:
2008
PRICE:
39.99 GBP

The paper examines the air transport sector in terms of the relationship between transport and tourism, supply and demand factors, travel trends, global expansion, and innovation. On this basis, analysis of Ryanair is conducted focusing on the company's characteristics, operations, products and strategy in the competitive environment where the airline operates.

 

KEYWORDS: airline industry, Ryanair, tourism,

 
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