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E/B/196. EasyJet Strategic Choices and Objectives

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper reports on the performance of the European no-frills airline EasyJet conducting the company's shareholder, external and internal analysis within the frameworks of PESTLE, Porter's 5 forces, SWOT and Value Chain models. Strategic options and objectives of EasyJet are discussed identifying the best strategic choice for the company's future development.

 

KEYWORDS: EasyJet, PESTLE, SWOT, Porters 5 forces, Value chain,

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