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C/EI/93. Usage of M-Commerce in British SME

WORDS:
1200
DATE:
2009
PRICE:
19.99 GBP

The paper examines the implementation of m-commerce in UK small and medium size enterprises (SME) providing an overview of the UK mobile services market, describing the options available for SMEs to promote their products and services via m-commerce, and exploring the reasons why m-commerce has not been able to take off in UK in comparison to countries. UK businesses that effectively utilise m-commerce are reviewed identifying the obstacles to m-commerce application.

 

KEYWORDS: m-commerce, mobile services, SME,

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