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C/B/2070. Dissertation. Impact of electronic marketing on management practices in small and medium-sized businesses

WORDS:
13000
DATE:
2009
PRICE:
139.99 GBP

The dissertation investigates the use of electronic marketing (e-marketing) by SME seeking to identify its impact on SME performance and resulting management adjustments. Literature is reviewed on the importance of e-business for SME, the challenges and opportunities of using e-marketing by SME, the relevance of including e-marketing in the supply chain process, the outcomes of e-marketing for business development, etc. Secondary and primary research is conducted including surveys and in-depth interviews among SME owners and managers. Conclusions are made about the changes of management practices in UK SMEs brought about by the use of e-marketing.

Proposal matching this Dissertation is also available on our website under the name:  C/B/2071. Proposal. Impact of electronic marketing on management practices in small and medium-sized businesses

 

Dissertation + Proposal matching this Dissertation is also available on our website under the name:C/B/2072. Dissertation + Proposal. Impact of electronic marketing on management practices in small and medium-sized businesses
 

KEYWORDS: Dissertation, e-marketing, electronic marketing, SME,

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Keywords Tag Cloud

sme dissertation uk smes business medium management businesses enterprises impact proposal role sized marketing development study review electronic commerce challenges financial ei strategic economies literature strategies discuss information entrepreneurship practices developed issues affect government global growth companies countries corporate policy international outline adoption towards market critical size failure internet planning entrepreneurs economic kazakhstan difficulties british evaluate training effects provide recent organisational implementation organisations financing united arabia credit vs responsibility social technology contribution individuals regional control help relevant barriers tools acts saudi crisis hr family presentation setting research identify entrepreneurial service photographic risks economy evaluation impacts vis indigenous firms csr company strategy seen understanding emirates managing resourced characteristics examination implications arab distinctiveness export attempting inward internationalization capital usage smal failures initiatives public justification hrm growing created offer roots local investment suitable exist base china crucial influence comparative amongst style customers exploration mne online brand start software luxury risk experience rapid various catering sector scale knowledge academic km hospitality globalisation methodology stages employed recession operations expanding south available entry kingdom journal chinese change approaches regulation om citrus potentials tqm crunch reporting standard estate real recognising conditions technological survival developmental africa ifrs customer relationship crm moroccan mean russian importance reasons firm respect performance affects systems plan adaptable revival designing implementing kosovo culture neither unique worthwhile enterprising led initiated own investigation trust sizes relationships support sustainability flexible particularly libya agency food norwich particular environment travel shrinking network governance relations constraints declining emphasis affecting readily minimised conform received wisdom method associated payment methods shipping exporter receive display enterprise oman networking networks innovation competitive gaining explain future answers justify propose changes policies advantage wi productivity staff examine nature managerial distinctive lower costly secret fi success decade simply evidence effective mnes globalization marketplace theory indian developing pro critically et bridge al owner managers transitional mauritania outright c low cost assessment grow trying techniques learning internationalisation pick employees organizational
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I got the paper thanks it will come in very handy for my course thank you. Nicholas