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E/B/306. Dissertation. Online Marketing and Small Organisations
- WORDS:
- 11500
- DATE:
- 2006
- PRICE:
- 119.99 GBP
The dissertation investigates the use of online marketing in smaller businesses. Academic literature is reviewed on the development of the Internet, the marketing theory, the benefits and risks of online marketing, the issues of unsolicited mail (Spam), etc. Primary research is based on the study of a focus group using questionnaires, secondary research is based on the literature review. Conclusions are made about the effectiveness of the Internet marketing for small organisations.
KEYWORDS: Dissertation, online marketing, small business, Internet,
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