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C/M/1583. Business analysis of a family run hotel in Milton Keynes

WORDS:
1800
DATE:
2010
PRICE:
19.99 GBP

This paper analyses the Slaters family run hotel in Milton Keynes by looking at it from a business perspective. The paper outlines the current situation of the hotel, in relation to the aims, objectives and performance, and suggests a business change strategy. This strategy details proposes areas that need changing and developing, like leadership, human resources, resources and process, suppliers and partners and customer and market focus. The paper then states how the business, performance and the change process can be managed, explaining how customer relationship management (CRM) can help certain aspects of the process.

 

KEYWORDS: Hospitality industry, business aims, change management, monitoring performance, customer relationship management, CRM,

 
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