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C/B/808. Proposal. How Electronic Business Affects Small- and Medium-Sized Firms

WORDS:
1500
DATE:
2008
PRICE:
19.99 GBP

This study aims to examine the issues raised by digital marketing, focusing on the impact of electronic business on the business operations of small and medium-sized firms. The data used in this research was obtained by performing a focus-group interview with eight managers of small and medium-sized firms. It can be assumed that small and medium-sized firms employ the use of technology and electronic marketing because of faster business operation management, low-cost operation and competitive advantage. Dissertation matching this proposal is also available on our website under the name: C/B/806. Dissertation. How does e-commerce and e-business affect small and medium businesses?

Dissertation matching this proposal is also available on our website under the name: C/B/806. Dissertation. How does e-commerce and e-business affect small and medium businesses?
 

KEYWORDS: CRM, e-marketing, small- and medium-sized firms, digital marketing, customer data base,

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