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C/B/3191. The Challenges of Managing a Small Business: case study Sugar & Spice n All Things Nice

WORDS:
3250
DATE:
2010
PRICE:
39.99 GBP

This paper considers the way in which small business can utilise resources to achieve growth along these four dimensions. The paper uses the case study of a small greetings card store on London, ‘Sugar & Spice n All Things Nice’. The paper discusses the external environment, organisational structure and the challenges of being self employed. The paper examines the organisational and marketing strategy of the company, and provides a marketing mix. The paper concludes by suggesting the reasons why Sugar & Spice n All Things Nice could survive in a tough business environment.

 

KEYWORDS: Small business, resources, Sugar & Spice n All Things Nice’, external environment, organisational structure, self employed, organisational strategy, marketing strategy, marketing mix!,

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