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C/B/2432. TopCoder (A): Developing Software through Crowdsourcing. Harvard Business School Case study analysis

WORDS:
2000
DATE:
2010
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29.99 GBP

This paper analyses 'TopCoder (A): Developing Software through Crowdsourcing' case study by Lakhani, Garvin and Lonstein. TopCoder make use of a unique business model which incorporates a vast element of ‘crowd sourcing’. This paper offers background analysis, problem statement, problem analysis, identification and evaluation of alternatives, and strategic recommendations. The essay evaluates TopCoder’s operations and discusses the company’s unique business approach. It also evaluates TopCoder’s community of programmers and their loyalty to the organisation. The essay places a focus on the possible outcomes of a potential competitor arising with a similar business approach and the impact this would have on TopCoder.

 

KEYWORDS: Software development, crowd sourcing, TopCoder, business model, Lakhani, Garvin, Lonstein, Crowdsourcing,

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