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Networking
C/EI/214. Role of social networking in business growth: cases of LEGO and IKEA
- WORDS:
- 2200
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the impacts of social networking (SN) on business growth outlining the advantages and disadvantages of social networking for consumers and businesses, and using a case study of SN role in the development of the toy producer LEGO and the furniture company IKEA. The concept of network economy is explained.
KEYWORDS: social networking, business growth, LEGO, IKEA,
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