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P/B/796. MNC development under globalisation: country-of-origin effect

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the impacts of globalisation on international firms and multinational corporations (MNC) reviewing academic opinions about the tendencies towards homogeneity in consumption patterns, the need to re-affirm national boundaries, the loosening ties between MNCs and their country of origin, etc. The implications of the country-of-origin effect for different types of MNC are observed.

 

KEYWORDS: MNC, multinationals, globalisation, country-of-origin effect,

 
Other Papers On: Country Study