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Multinational Corporations

P/B/792. Dissertation. Emerging markets and MNC: opportunities, obstacles and optimal entry strategies

WORDS:
11000
DATE:
2006
PRICE:
119.99 GBP

The dissertation investigates the emerging markets (EM) in India, China and Brazil discussing them from the perspective of business opportunities and optimal market entry strategies for multinational corporations (MNC) and identifying optimal market entry strategies. The study presents a review of literature on emerging markets and the strategies used by MNC while entering the EM. Common problems and misconceptions related to EM are outlined identifying the areas of MNC managerial concern and offering recommendations about EM entry strategies.

 

KEYWORDS: Dissertation, emerging markets, MNC,