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Multinational Corporations

P/B/620. Managerial matrix in transnational strategy

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper examines new business models brought about by the process of internationalization and globalization and reviewing the changes in traditional international (USA-based), multinational (Europe-based) and global (Japan-based) strategies. The features of a transnational strategy are described focusing on the managerial matrix.

 

KEYWORDS: Internationalization, globalization, transnational, MNC, managerial,