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Multinational Corporations

C/EI/248. Role of Internet in globalisation of MNE

WORDS:
3200
DATE:
2012
PRICE:
39.99 GBP

The paper argues whether the use of the Internet has enabled multinational enterprises (MNE) to become global organizations. The pre-Internet situation in MNE is described, the influence of the Internet and information technologies (IT) is considered analyzing respective changes in organisational strategies, structures and operations of MNE. IT challenges faced by MNE are discussed.

 

KEYWORDS: Internet, globalisation of MNE,