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Multinational Corporations
C/B/509. Master's Dissertation. Market Entry: A Developing Country Context
- WORDS:
- 16000
- DATE:
- 2006
- PRICE:
- 169.99 GBP
This dissertation examined the environmental and firm-level market entry considerations affecting multinational corporations (MNCs) from the developed world when deciding on whether to enter the Tanzanian market. In so doing, it provides a comprehensive literature review on the market entry choices MNCs have, the internationalisation challenges that they face, and the implications of national and industry-level competitiveness of MNCs' entry decisions. The dissertation would be particularly useful for anyone interested in these areas of the literature or students wanting to see one method of how to apply secondary research to theory.
KEYWORDS: Dissertation, Tanzania, MNC,
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