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C/B/2897. Globalisation and MNC activity in the UK Pharmaceutical : report for a German MNC Industry Investor

WORDS:
2300
DATE:
2010
PRICE:
29.99 GBP

This paper looks at globalisation, multinational company (MNC) activity and the affect that it has had within the UK. The research into the report is conducted so that it can be presented to the managing director for a German MNC looking to invest within the UK pharmaceutical industry. Globalisation in the UK is presented, as is corporate social responsibility (CSR). The research for the report is sourced from secondary literature and previous sale figures, and from the outcomes of a Porter’s Five Forces analysis. The paper summarises the findings, and presents recommendations for the German company.

 

KEYWORDS: Globalisation, multinational company, MNC, invest, Pharmaceutical industry, corporate social responsibility, CSR, Porter’s Five Forces,

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