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Mergers and Acquisitions

C/B/3864. Merger of Daimler-Benz and Chrysler: advances in technology

WORDS:
2350
DATE:
2011
PRICE:
29.99 GBP

The paper examines the outcomes of the merger between Daimler-Benz and Chrysler in the late 1990s focusing on the changes related to technological advancements, research and development (R&D). The benefits of technology monitoring and cross-national learning are explained, the difficulties of the R&D restructuring are considered, the results of changes across the organization are evaluated.

 

KEYWORDS: Merger, Daimler-Benz and Chrysler, advances in technology, research and development, R&D,

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