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Mergers and Acquisitions

C/B/3804. EasyJet: acquisition of GO Airline and strategic analysis

WORDS:
2550
DATE:
2011
PRICE:
29.99 GBP

The paper analyses the performance of the European low-cost airline EasyJet reporting on their acquisition of GO Airline, outlining advantages and disadvantages of mergers and acquisitions (M&A) within the airline industry, and arguing the benefits of the M&A for EasyJet. The company’s strategic analysis is conducted using the models of PESTEL, Porter’s Five Forces, SWOT and Ansoff matrix. Recommendations are suggested on the basis of the analysis.

 

KEYWORDS: M&A, mergers and acquisitions, EasyJet, GO Airline, PESTEL, Porter’s 5 Forces, SWOT, Ansoff matrix, airline industry,

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Other Papers On: Strategic Analysis
Other Papers On: Mergers and Acquisitions
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Other Papers On: GO Airline

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