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Mergers and Acquisitions

C/B/2114. Evaluating eBay's acquisition of Skype

WORDS:
4400
DATE:
2010
PRICE:
49.99 GBP

The paper examines eBay’s acquisition of Skype analysing the factors that prompted this strategic move, examining the key elements of the company’s IT/IS strategy, and making evaluation of the purchase from the perspective of strategic and operational synergy. Advantages and disadvantages of the eBay and Skype integration are highlighted suggesting strategic recommendations about the company growth and the integration of their IT and IS frameworks. A five-slide presentation of the paper is supplied in a separate file,

 

KEYWORDS: eBay, Skype, merger and acquisition, synergy, IT/IS strategy,

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