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IS and IT Management

C/B/842. Strategic Planning and Information Systems

WORDS:
4600
DATE:
2007
PRICE:
49.99 GBP

The paper examines the topic of strategic planning and information systems critically discussing a number of models, frameworks and approaches to strategic planning and aligning business objectives with IS/IT. The applications of IS/IT in strategic planning are illustrated with the case studies of Tesco, easyJet and Coca Cola.

 

KEYWORDS: Strategic planning, information systems, IS/IT,

 
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