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C/B/4355. Customer information management at Curtis Tool Makers

WORDS:
880
DATE:
2012
PRICE:
9.99 GBP

The paper looks at the management of customer information in Curtis Tool Makers (CTM) critically reviewing the company’s policy towards information management, making suggestions about technical and non-technical systems that CTM can benefit from, and highlighting factors that can impede the effectiveness of information systems implementation.

 

KEYWORDS: Customer information, information management, Curtis Tool Makers, CTM,

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