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IS and IT Management
C/B/3957. Strategies of Cemex towards globalisation and IT management
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the globalisation strategy of the UK-based cement producer Cemex reviewing the history of their international expansion, evaluating the policy of CEO Lorenzo Zambrano, discussing challenges faced by the company in the 2000s, considering their policy of information technology management, etc.
KEYWORDS: Cemex, globalisation strategy, IT management, Zambrano,
Other Papers On: Cemex
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: IS and IT Management
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