Browse our collection of papers in
Internationalization
C/B/4366. Entry of US telecommunications company to UAE: strategic analysis
- WORDS:
- 3300
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper looks at the internalisation strategy of an anonymous US telecommunication company who are planning to enter the United Arab Emirates (UAE). The UAE telecommunication industry is analysed using the PESTLE model, the implications of the analysis for the corporate and marketing strategies of the studied company are considered along the lines of consumer behaviour, market segmentation, positioning, targeting and marketing mix.
KEYWORDS: Entry to UAE, US telecommunication company, strategic analysis, PESTLE, marketing mix, internalisation strategy,
C/B/4290. Research methods for a study on the internationalisation of a multinational manufacturing company
- WORDS:
- 2700
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the way in which research studies can analyse the feasibility of a multinational manufacturing company that wishes to internationalise into a new country. The paper aims to assess how culture considerations will influence the internationalisation process of the organisation, and to examine how past experiences will help to create due process during the firms internationalization. The paper reviews a variety of academic sources and details the research design as well as reviewing suitable data collection methods. The paper examines the reasons why ethnography is the most suitable research study method.
KEYWORDS: research methods, multinational manufacturing company, internationalisation!,
C/B/4288. Para Mi's foreign expansion plan
- WORDS:
- 7300
- DATE:
- 2011
- PRICE:
- 79.99 GBP
This paper discusses Para Mi in UAE, and aims to examine their foreign expansion plan. The paper begins by detailing their product and services portfolio, and their current location services. Some of the objectives are to identify and justify the best location for Para Mi to set up its new treatment business which will improve the company’s profitability and grow its market share within a very short space of time, to identify the most appropriate facility and treatment solutions to offer clients at this proposed location, and to develop mission, vision and value statements for the proposed new business. The paper analyses their mission, vision and value statements, and follows this with a SWOT, PESTLE, and Porters five forces analysis. The development of strategic options for Para Mi is discussed, and the paper outlines plans for the companies proposed market growth, strategic, funding, and information technology options and process. A marketing plan is provided, and the paper discusses segmentation, targeting and positioning.
KEYWORDS: Para Mi, UAE, foreign expansion plan, product portfolio, PESTLE, SWOT, Porters five forces,
C/B/4275. Internationalisation and globalisation: cases of Coca-Cola and Nike
- WORDS:
- 4450
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at the debates over internationalisation and globalisation presenting definitions of both concepts and arguing that few multinational corporations (MNC) can be considered as global. The role of IMF and WTO in companies’ internationalisation is discussed, the influence of globalisation and internationalisation on Nike and Coca-Cola are examined commenting on the unethical exploitation of their workers and the abuse of local laws.
KEYWORDS: Internationalisation, globalisation, MNC, multinationals, Coca-Cola, Nike,
C/B/4271. Peachy Cheeks' expansion into global market of organic baby products
- WORDS:
- 2800
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines strategic options for the internationalisation of Peachy Cheeks, a manufacturer of baby toiletries and clothes in Singapore. The environment of the company is described, their expansion strategy is analysed considering target countries for the company’s expansions, i.e. Malaysia, the USA, Australia and the UK. Potential entry modes are discussed, recommendations are suggested about Peachy Cheeks’ internationalisation strategy.
KEYWORDS: Peachy Cheeks, Singapore, expansion, organic baby products, internationalisation, entry mode,
C/B/4227. Selecting target country for internationalisation of Ark Clothing
- WORDS:
- 3400
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the possibilities of Ark Clothing, a UK fashion retailer, to expand to international markets. The backfround of the company is described, their SWOT and Porter’s Value Network analysis is conducted, Ark’s marketing mix features are identifed, the target country for the company’s expansion is selected using Hofstede’s socio-cultural framework and applying it to France, Germany, India and China. Internationalisation models are described. Conclusion is made about the best market for Ark’s internationalisaton.
KEYWORDS: Ark Clothing, SWOT, Porter’s Value Network, marketing mix, Hofstede, target country, internationalisation,
C/B/4201. Why do MNE's choose mergers and acquisitions as their preferred method of international expansion?
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper aims to discuss the reasons why MNE’s choose mergers and acquisitions (M&A) as their preferred method of international expansion. The paper begins by providing definitions of M&A’s, and follows with an evaluation of their trends. The paper examines M&A’s as an agent of change, and evaluates the theories relating to M&A waves. The benefits of international M&A’s are detailed, along with the post merger management challenges. The culture clashes that can occur between the acquirer and the target firm are detailed, and the paper also discusses pre-international M&A screening processes before conclusions are made.
KEYWORDS: MNE, international expansion, M&A, post merger management challenges!,
C/B/4148. An examination of the management of cultural integration when internationalizing into the Chinese market
- WORDS:
- 1550
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines the management of cultural integration in regards to internationalizing into the Chinese market. The paper begins by introducing the aim of the study, which is to demonstrate how a UK company can manage its cultural integration process into the Chinese Market. The next section performs an evaluation of the cross cultural issues in relation to internationalisation as well as the way in which integration into the Chinese market can be managed. The paper then examines expatriate selection and retention techniques.
KEYWORDS: Management, cultural integration, internationalization, Chinese market, expatriate selection, expatriate retention, expatriate!,
C/B/4115. Knight Frank's expansion to Turkey: strategic analysis
- WORDS:
- 3450
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper explores the expansion strategy of Knight Frank, a UK residential management organization, to Turkey conducting strategic analysis of the Turkish property industry along the lines of Porter’s five forces, PEST and SWOT models, examining the business model of Knight Frank, considering the expansion of Knight Frank’s to the Turkish market, and discussing possible entry strategies to Turkey.
KEYWORDS: Knight Frank, expansion to Turkey, strategic analysis, Porter’s five forces, PEST, SWOT,
C/HR/1087. Proposal. Managing Diversity and Cultural Differences: Internationalisation of Multinational Firms
- WORDS:
- 950
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This proposal focuses on managing diversity and cultural differences in multinational firms. The proposal begins by presenting an overview of the research area and of the research problem, and follows this with a discussion regarding the theoretical framework. The outline of the review of literature is provided, which aims to discuss topics like diversity in organisations, cultural differences in organisations, internationalisation, and managing diversity. This is then followed by the research methodology and timelines.
KEYWORDS: Proposal, diversity, multinational firms, internationalisation,
C/B/4078. A business report for the international expansion of Sandford Orchards
- WORDS:
- 2900
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper aims to provide a business report the international expansion of Sandford Orchards, a cider producer. The paper begins by providing information on the company, and follows with a PEST analysis for each country that is being considered. France, Germany, Italy, Poland, and Spain are the countries that are analysed in this report. The paper also uses Porter’s five forces analysis to examine the competitive environment, and this is followed by a value chain analysis of Sandford Orchards. The paper then discusses all of the findings, and presents the Ansoff matrix. Segmentation, targeting and positioning are also examined.
KEYWORDS: Business report, international expansion, Sandford Orchards, Cider producer, PEST, France, Germany, Italy, Poland, Spain, Porters five forces, competitive environment, value chain analysis, Ansoff matrix, Segmentation, targeting, positioning,
C/M/2198. Strategic management under globalisation: theory and case studies
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the theory of strategic management describing types of corporate strategy and using the Yip model of globalisation drivers to explain the factors behind internationalisation strategy. The global grocery industry and civil aerospace engines industry are compared along the lines of the Yip model highlighting the challenges faced by grocery retailing in China. Strategies of Tesco and Rolls Royce are discussed considering the effectiveness of the strategic alliance between Rolls Royce and BMW.
KEYWORDS: Yip model, globalisation drivers, grocery retailing, civil aerospace engines, Tesco, Rolls Royce,
C/B/3950. International business and strategic analysis of Cemex
- WORDS:
- 3100
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at the international operations of Cemex, a global leader in the building materials industry, reviewing the history of their expansion, addressing the risks and challenges associated with their expansion strategy, and conducting analysis of the company along the lines of PESTLE and Porter’s five forces models. The structure of Cemex’s management is considered.
KEYWORDS: Cemex, expansion strategy, PESTLE, Porter’s Five Forces,
C/B/3948. Samsung's expansion to Saudi Arabia
- WORDS:
- 2850
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the international strategy of expansion to new markets examining the expansion of the Korean multinational corporation Samsung Group to Saudi Arabia. The history and background of Samsung are reviewed, their strategies in the Saudi Arabian market are analysed and evaluated, the issues of financial management are addressed, the need for leveraging partnerships in the local Saudi Arabian market is considered.
KEYWORDS: Samsung, expansion to Saudi Arabia, leveraging partnerships,
S/B/633. An examination of the internationalization of IKEA and the Nissan Motor Company in relation to six theories
- WORDS:
- 9050
- DATE:
- 2010
- PRICE:
- 99.99 GBP
This paper examines the internationalization of IKEA (Sweden) and the Nissan Motor Company (Japan) in relation to six theories. The theories examined are Porter's Diamond of National Advantage Theory, Porter’s Five Forces Model, The Uppsala Internationalisation Process Model, Hofstede’s Cultural Dimension Model, The Network Model of Internationalisation, and Dunning’s Eclectic Paradigm Model. Each model is described in detail, and the paper then evaluates IKEA and Nissan separately in regards to each model. After both companies have been examined separately, they are then compared.
KEYWORDS: IKEA, Sweden, Nissan Motor Company, Japan, Porter\'s Diamond of National Advantage Theory, Porter’s Five Forces Model, The Uppsala Internationalisation Process Model, Hofstede’s Cultural Dimension Model, The Network Model of Internationalisation, Dunning’s Eclectic Paradigm Model,
C/B/3821. International expansion project for UK university
- WORDS:
- 3200
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper considers the possibility of international expansion to Sub-Saharan Africa for a fictitious UK university (Grantchester University) describing their current situation, potential options for expansion, the areas of concern with regard to financing and employee commitment, the culture and demographics of the higher educational institutions, etc. SWOT analysis of the university is conducted, the issues of HRM and project management are addressed.
KEYWORDS: International expansion, Grantchester University, SWOT,
C/B/3624. Benefits and risks of multinational operations
- WORDS:
- 3550
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at the challenges of the competitive environment of the global market exploring the benefits and risks of internationalisation encountered by multinational/transnational corporations (MNC/TNC). Common features of MNC/TNC are outlined, their academic definitions are discussed, the history of multinational operations is reviewed, incentives to engage in international operations are explained.
KEYWORDS: Benefits and risks, multinational operations, MNC, TNC, internationalisation,
C/B/3581. Marks and Spencer's re-entry to Spain
- WORDS:
- 1500
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the decision of Marks and Spencer (M&S) to re-establish their presence in Spain after the failure of their stores in Spain in the 1990s. The company’s rationale for re-entering the Spanish market is considered in the context of internationalisation theory, their strategy is analysed discussing various approaches to internationalisation.
KEYWORDS: Marks and Spencer, re-entry to Spain, M&S, internationalisation,
C/B/3252. Examination of the internationalisation strategies adopted by the Inditex group
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper examines the internationalisation strategies adopted by the Inditex group, a fashion retailer and begins by providing the background to the company. The motivation for international expansion is examined, and the paper focuses on expansion in Asia. The process of internationalisation is examined, as is market entry strategies and international marketing and branding. The next section provides recommendations for topics discussed, and the paper presents a 4P’s analysis. Conclusions are made regarding Inditex’s internationalisation processes.
KEYWORDS: Internationalisation, Inditex group, expansion, Asia, entry strategies, international marketing, branding, 4 P’s,
C/B/3071. Tesco PLC: Fresh & Easy in the United States. Harvard Business School case study analysis
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper analyses the Harvard Business school case study ‘Tesco PLC: Fresh & Easy in the United States’ by John A. Quelch. The paper aims to understand the company’s present business environment, by strategically analysing all aspects of the Tesco. The paper begins by presenting an overview of the company discussing their background and their international expansion. Porter’s Five Force’s analysis is then used to discuss the industry that the company is situated in. This is followed by a PESTLE analysis to discuss the external factors that affect the company. The paper concludes with an evaluation of the current business strategy, providing recommendations for the future.
KEYWORDS: Tesco, Harvard Business school, Tesco PLC: Fresh & Easy in the United States, international expansion, Porter’s Five Force’s, PESTLE,
C/B/3046. Internationalisation strategy of Wal-Mart in Germany
- WORDS:
- 3050
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper looks at the international expansion of Wal-Mart into Germany. The paper begins by providing an overview of the company, in relation to its global performance. The paper discusses Wal-Mart’s corporate strategy and internationalisation strategy, referring to an extensive list of literature. The paper then goes on to discuss the global standardisation strategy of Wal-Mart in Germany, and discusses the issues that arose from entry into the German market. The paper concludes by suggesting why the internationalisation strategy of Wal-Mart in Germany,
KEYWORDS: Expansion, internationalisation, Wal-Mart, Germany, global performance, corporate strategy, standardisation,
C/B/2942. Dissertation. Impact of WTO membership on large and small firms in agro-processing industry of South Africa
- WORDS:
- 10250
- DATE:
- 2010
- PRICE:
- 109.99 GBP
The dissertation investigates the changes in the competitive business environment of South Africa (SA) after the country’s entry to the World Trade Organisation (WTO). Literature is reviewed on the process of SA integration into the global economy, export destinations of their agricultural and non-agricultural products, the impact of WTO on the SA economy and trade, the theory of competitive advantage, the features of small and large businesses, etc. A case study is conducted of South African Breweries (SAB) describing the history and background of SABMiller, their international expansion, brands, profits, growth strategy, etc. The methods of the research are based on the analysis of secondary sources. Conclusions are made about the means of achieving competitive advantage used by the company.
KEYWORDS: Dissertation, World Trade Organisation, WTO, South Africa, SABMiller, international expansion,
C/B/2941. Internationalisation strategy of Wal-Mart
- WORDS:
- 5400
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper looks at the internationalisation strategy of Wal-Mart examining the company’s approach to strategic management (SM), comparing Wal-Mart’s experiences in the German, South Korean and Chinese markets, evaluating the effectiveness of their low-cost strategy, discussing the risks of foreign retail markets’ entry, analysing the company’s performance over 2005-2009 in comparison to that of Tesco and Carrefour, and reflecting on their strategic choices between localisation and internationalisation. The benefits of Wal-Mart’s international expansion are highlighted. A reflection is supplied on the challenges and gains of the research with regard to personal learning and development of the researcher.
KEYWORDS: Internationalisation strategy, Wal-Mart, foreign market entry, retail,
C/B/2940. Answers to questions on the internationalisation strategy of Wal-Mart
- WORDS:
- 5400
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper looks at the internationalisation strategy of Wal-Mart and is answering the following questions: With reference to the experience of Wal-Mart (case study plus additional information you can gather), provide one example which clearly illustrates a link between two topics or theoretical concepts drawn from two, distinct, previous modules. Compare Wal-Mart experience in countries such as Germany and South Korea on one hand, and China on the other. What determined Wal-Mart’s success or otherwise in these markets? What lessons should Wal-Mart learn from these experiences? What are the challenges and risks that Wal-Mart faces when entering other retail markets? How can the challenges be dealt with and the risks mitigated? Through your own research on Wal-Mart, identify appropriate performance indicators. Once you have gathered relevant data on these, undertake a performance analysis of the company over the last five years. What does the analysis tell you about the success or otherwise of the strategy adopted by the company? What strategy is Wal-Mart pursuing—a global strategy, localization strategy, international strategy, or transnational strategy? Does this strategic choice make sense? Why? What strategy is Wal-Mart pursuing—a global strategy, localization strategy, international strategy, or transnational strategy? Does this strategic choice make sense? Why? A reflection is supplied on the challenges and gains of the research with regard to personal learning and development of the researcher.
KEYWORDS: Internationalisation strategy, Wal-Mart, foreign market entry, retail,
C/M/1628. Strategic Leadership for Internationalisation: case study of BAE Systems
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper concentrates on strategic leadership, aiming to discuss the key concepts in relation to internationalisation. BAE systems, a British based organisation that concentrates on aerospace, defence and security, as a case study to further the discussion. Globalisation and its effects on strategic leadership are outlined, as is BAE in view of strategic leadership. The paper concludes with recommendation for organisations in relation to strategic leadership.
KEYWORDS: Strategic leadership, internationalisation, BAE systems, strategic leadership, globalisation,
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The papers are great and I will be ordering more as my course progresses.Sean
