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Internationalization

C/B/4366. Entry of US telecommunications company to UAE: strategic analysis

WORDS:
3300
DATE:
2012
PRICE:
39.99 GBP

The paper looks at the internalisation strategy of an anonymous US telecommunication company who are planning to enter the United Arab Emirates (UAE). The UAE telecommunication industry is analysed using the PESTLE model, the implications of the analysis for the corporate and marketing strategies of the studied company are considered along the lines of consumer behaviour, market segmentation, positioning, targeting and marketing mix.

 

KEYWORDS: Entry to UAE, US telecommunication company, strategic analysis, PESTLE, marketing mix, internalisation strategy,

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