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Internationalization
C/B/4290. Research methods for a study on the internationalisation of a multinational manufacturing company
- WORDS:
- 2700
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the way in which research studies can analyse the feasibility of a multinational manufacturing company that wishes to internationalise into a new country. The paper aims to assess how culture considerations will influence the internationalisation process of the organisation, and to examine how past experiences will help to create due process during the firms internationalization. The paper reviews a variety of academic sources and details the research design as well as reviewing suitable data collection methods. The paper examines the reasons why ethnography is the most suitable research study method.
KEYWORDS: research methods, multinational manufacturing company, internationalisation!,
Other Papers On: Internationalization
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