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Internationalization

C/B/4275. Internationalisation and globalisation: cases of Coca-Cola and Nike

WORDS:
4450
DATE:
2011
PRICE:
49.99 GBP

The paper looks at the debates over internationalisation and globalisation presenting definitions of both concepts and arguing that few multinational corporations (MNC) can be considered as global. The role of IMF and WTO in companies’ internationalisation is discussed, the influence of globalisation and internationalisation on Nike and Coca-Cola are examined commenting on the unethical exploitation of their workers and the abuse of local laws.

 

KEYWORDS: Internationalisation, globalisation, MNC, multinationals, Coca-Cola, Nike,

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