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Internationalization

C/B/4148. An examination of the management of cultural integration when internationalizing into the Chinese market

WORDS:
1550
DATE:
2011
PRICE:
19.99 GBP

This paper examines the management of cultural integration in regards to internationalizing into the Chinese market. The paper begins by introducing the aim of the study, which is to demonstrate how a UK company can manage its cultural integration process into the Chinese Market. The next section performs an evaluation of the cross cultural issues in relation to internationalisation as well as the way in which integration into the Chinese market can be managed. The paper then examines expatriate selection and retention techniques.

 

KEYWORDS: Management, cultural integration, internationalization, Chinese market, expatriate selection, expatriate retention, expatriate!,

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