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Internationalization

C/B/3950. International business and strategic analysis of Cemex

WORDS:
3100
DATE:
2011
PRICE:
39.99 GBP

The paper looks at the international operations of Cemex, a global leader in the building materials industry, reviewing the history of their expansion, addressing the risks and challenges associated with their expansion strategy, and conducting analysis of the company along the lines of PESTLE and Porter’s five forces models. The structure of Cemex’s management is considered.

 

KEYWORDS: Cemex, expansion strategy, PESTLE, Porter’s Five Forces,

 
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