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Internationalization
C/B/2241. Chile as potential market for Tesco
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the intention of Tesco to enter Chile describing the internal and external environment of the company, and analysing the attractiveness of expansion to Latin America. The theory of internationalisation is briefly reviewed focusing on the Uppsala model. The entry mode for Tesco is discussed, the features of the Chilean retail market are examined highlighting advantages that Tesco has in comparison to other foreign investors.
KEYWORDS: Chile, Tesco, Uppsala model, entry mode, internationalisation,
Other Papers On: Tesco
Other Papers On: Internationalization
Other Papers On: Foreign Market Entry
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WHAT OTHERS HAVE SAID
Received paper - it has helped point me in the right direction for my research.Martin
