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Internationalization

C/B/2123. Drivers and challenges of global business and internationalisation strategy

WORDS:
2400
DATE:
2010
PRICE:
29.99 GBP

The paper examines political, financial and economic drivers of globalization defining the concept of globalization, describing the features of the international business environment, and highlighting the issues faced by multinational companies due to globalization. The importance of strategic balance between standardization and adaptation policies is discussed.

 

KEYWORDS: Globalisation, Internationalisation, Multinational, Culture Differences, standardization vs. adaptation,

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Other Papers On: Globalisation
Other Papers On: Internationalization

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