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C/B/2104. Small hydraulic company going global: case study of Lifton Bulgaria

WORDS:
950
DATE:
2010
PRICE:
9.99 GBP

The paper examines the options to go global for a small Bulgarian company Lifton Industries suggesting an International Joint Venture (IJV) model. Legal, cultural, technical and marketing aspects relevant to the company’s expansion are considered.

 

KEYWORDS: Globalization, International Expansion, Strategic Management, Lifton Industries,

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