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Internationalization

C/B/1739. Internationalization of SME

WORDS:
4100
DATE:
2009
PRICE:
49.99 GBP

The paper reviews theoretical approaches to internationalization that can be adopted by a SME including the Uppsala model, the benefits and pitfalls of target market, product positioning, Porter’s Five Forces model, Internet technology, etc.

 

KEYWORDS: Internationalization, SME, Uppsala model, target market, Porter’s Five Forces, E-commerce,

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Other Papers On: Porter's 5 Forces Analysis
Other Papers On: SME
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