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Internationalization
C/B/1726. Internationalisation and Modes of Entry into New Markets
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the modes of entry into new markets discussing the key factors that influence internationalisation strategy, examining the rationale behind the choice of the appropriate entry mode, and addressing the problems faced by company management in making decisions about the mode of entry.
KEYWORDS: Market Entry Mode, Internationalisation, Strategic Management, Globalisation,
Other Papers On: Internationalization
Other Papers On: Foreign Market Entry
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Keywords Tag Cloud
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WHAT OTHERS HAVE SAID
Yes, thanks I received the paper. That was quick!Cheng
