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International Culture

S/M/217. Strategic analysis of the role of cultural factors in marketing

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper examines the problem of cross-cultural differences in the context of globalization reviewing the theories of cultural dimensions by Hofstede, Hall, etc. The effects of the cultural factors on marketing practices are discussed using Marketing Mix and PESTEL models.

 

KEYWORDS: Cultural dimensions, globalization, marketing mix, PESTEL,

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